Chen’s Blog

2025

2025-06-12 Notes on (Dhar and Wertenbroch 2000) – Consumer Choice Between Hedonic and Utilitarian Goods
2025-06-12 Notes on (Bettman, Luce, and Payne 1998) – Constructive Consumer Choice Processes
2025-06-12 Note on (Shiv and Fedorikhin 1999) – Heart and Mind in Conflict
2025-06-11 Notes on (Tversky and Kahneman 1974) – Judgment under Uncertainty: Heuristics and Biases
2025-06-11 Notes on (Huber et al. 1982) – Adding Asymmetrically Dominated Alternatives
2025-06-11 AIPW vs. Residual-on-Residual regression: Non-Parametric Flexibility or Efficiency?
2025-06-09 Notes on Villarroel Ordenes et al. (2017) – Consumer Sentiment Analysis in Social Media
2025-06-09 Notes on Vieites et al (2022) – Social Class Shapes Donation Allocation Preferences
2025-06-09 Notes on Ordabayeva and Chandon (2011) – Getting Ahead of the Joneses
2025-06-09 Notes on Humphreys and Wang (2018) – Automated Text Analysis for Consumer Research
2025-06-07 What is the Critical Radius in Riesz Regression?
2025-06-05 Notes on Scott et al. (2024) – Mitigating Racial Bias and Discrimination in Financial Services
2025-06-05 Notes on Kirmani et al. (2017) – The Differential Effect of Underdog Positioning
2025-06-05 Notes on Bearden and Etzel (1982)– Reference Group Influence on Product and Brand Purchase Decisions
2025-06-05 Note on Nardini et al. (2021) – How Social Movements Succeed
2025-06-05 Note on Muniz and O’Guinn (2001) – Brand Community
2025-06-05 Note on Escalas and Bettman (2003) – The Influence of Reference Groups on Consumers' Connections to Brands
2025-06-04 Notes on Winterich and Zhang (2014) – Power Distance and Charitable Behavior
2025-06-04 Notes on Puntoni et al. (2021) – Consumers and Artificial Intelligence
2025-06-04 Notes on Kidwell et al (2013) – Getting Liberals and Conservatives to Go Green
2025-06-03 Notes on Propensity Score Methods
2025-06-03 Notes on Melumad and Pham (2020) – The Smartphone as a Pacifying Technology
2025-06-03 Notes on Longoni et al (2019) – Resistance to Medical AI
2025-06-03 Notes on Atasoy & Morewedge (2018) – Digital Goods Are Valued Less Than Physical Goods
2025-06-02 Notes on Skurnik et al. (2005) – How Warnings about False Claims Become Recommendations
2025-06-02 Notes on Schmitt, Pan, and Tavassoli (1994) – Language and Consumer Memory
2025-06-02 Notes on Mogilner, Rudnick, and Iyengar (2008) – The Mere Categorization Effect
2025-06-02 Notes on Janiszewski, Noel, and Sawyer (2003) – Spacing Effect in Advertising Repetition
2025-06-02 Notes on Friestad & Wright (1994) – Persuasion Knowledge Model
2025-06-02 Notes on Elaboration Likelihood Model of Persuasion
2025-06-02 Notes on DML for DiD: A Unified Approach
2025-06-02 Notes on Campbell & Kirmani (2000) – Consumer Persuasion Knowledge
2025-06-01 Notes on Peck & Shu (2009) - The Effect of Mere Touch on Perceived Ownership
2025-06-01 Notes on Hoch & Ha (1986) – Consumer Learning: Advertising and the Ambiguity of Product Experience
2025-06-01 Notes on De La Rosa & Tully (2022) – Payment Frequency and Consumer Spending
2025-05-31 Notes on Control Function Method
2025-05-31 Notes on causal inference with No Overlap – Regression Discontinuity
2025-05-30 Notes on Raghubir and Krishna (1999) – Vital Dimensions in Volume Perception
2025-05-30 Notes on Lee & Labroo (2004) – Conceptual and Perceptual Fluency on Brand Evaluation
2025-05-30 Notes on IV Free Methods
2025-05-29 Notes on Instrumental Variables
2025-05-28 Notes on Unobserved Heterogeneity
2025-05-28 Notes on Fishbach & Dhar (2005) – Goals as Excuses or Guides
2025-05-28 Notes on Dahl & Moreau (2007) – Constrained Creative Experiences
2025-05-28 Notes on Construal Levels and Psychological Distance (Trope, Liberman, and Wakslak 2007)
2025-05-28 Notes on Chartrand et al. (2008) – Nonconscious Goals and Consumer Choice
2025-05-27 Notes on Callaway & Sant’Anna (2021) – Staggered Adoption DiD
2025-05-27 Note on Griskevicius and Kenrick (2013) – Fundamental Motives Framework
2025-05-26 Notes on Fournier (1998) – Consumer-brand relationships
2025-05-26 Notes on Belk (1988) – Extended Self Theory
2025-05-26 Notes on Aaker and Lee (2001) – Self-Regulatory Goal Compatibility and Consumer Persuasion
2025-05-22 Synthetic Control Notes
2025-05-18 Intuition for Doubly Robust Estimator
2025-05-05 Enhancing Statistical Power In Marketing Experiments — A Practical Implementation Guide
2025-05-02 Introduction to Latent Dirichlet Allocation (LDA) Model
2025-04-27 Notes for Variational Inference
2025-03-25 Big Picture of Debiased Machine Learning
2025-02-22 Orthogonal vs Non-orthogonal Learning
2025-02-16 Interpretable ML — PDP, ALE and SHAP
2025-02-05 Notes on Semiparametric Models

2024

2024-10-01 Adjust Censoring and Confounding Bias by IP Weighting
2024-09-18 Notes on CLIP model
2024-09-12 Study Notes on Bounding OVB 🌀 in Causal ML
2024-09-05 Notes on Causal Survival Forest 🛟🌲
2024-08-20 A walkthrough of how Causal Forest 🌲 works
2024-04-26 From Donsker Classes to Neyman Orthogonality: The Power of DML
2024-03-27 Hausman-Taylor estimator Notes
2024-03-03 Auto-Encoder study notes
2024-01-28 How to Use GPT in R/Python
2024-01-25 Text Mining with R Notes
2024-01-13 A Review of Causal Inference Methods – Models and Comparison

2023

2023-12-14 Learning Resource: Causal Inference
2023-12-05 Google Search Operator
2023-11-24 Learning Resource: Social Network Analysis
2023-11-21 Learning Resource: Causal Machine Learning with DoubleML
2023-04-20 Using Stan to do MCMC
2023-03-26 Awesome ChatGPT Prompts for PhD students
2023-03-11 Bayesian Statistics Self-Study Resources

2022

2022-10-28 家常菜谱整理
2022-10-20 菠菜鸡蛋汤
2022-09-28 Nativefier 无法使用google登录的问题
2022-09-10 2022中秋节
2022-09-09 撰寫 (CV/Resume) 参考资料
2022-09-09 Set Up LaTeX on Mac in 1 min
2022-08-31 A Story Behind Maximum Likelihood
2022-08-27 Probabilistic Models for Computing Customer-Centric Metrics
2022-08-26 Incorporating Time-Invariant Covariates into PNBD II
2022-08-23 Incorporating Time-Invariant Covariates into PNBD
2022-08-18 Survival Analysis in R
2022-08-05 叠衣小技巧
2022-08-03 Beta Distribution — Intuition, Derivation, and Examples
2022-07-26 Tutorial Notes for Bayesian Statistics
2022-07-25 Beta distribution as a prior
2022-07-17 Alfred 5 is coming
2022-07-16 Some Note for Pareto Distribution
2022-07-10 CLV Prediction in R
2022-07-08 提醒事项ios app如何使用
2022-07-08 How to use DT table in blogdown?
2022-07-02 装修video记录
2022-06-30 Add Floating TOC in Blogdown
2022-06-28 Get Myself a New Blog
2022-06-26 在RStudio中设置代理GitHub
2022-06-26 Mac Tricks - Update Mac Apps in a fancy way!
2022-06-16 整理收纳资料
2022-06-14 装修-墙面免打孔
2022-05-16 Tidy Evaulation in R
2022-05-07 Why TBATS?
2022-04-03 Make RStudio Cloud as an Standalone App on Mac
2022-03-22 How to install modeltime.gluonts on iMac-Pro
2022-03-14 tinytex package issue on Mac M1
2022-03-11 Translate Column Names back and forth
2022-02-10 Tidymodels Ecosystem Tutorial
2022-01-18 过年健身计划
2022-01-14 春节返乡
2022-01-12 XGBoost in R Tutorial
2022-01-10 Issue of installing R package on arm64 Mac M1
2022-01-08 Netlify Password Protection
2022-01-07 R Plotly Tutorial

2021

2021-12-31 Change Point Detection in R
2021-12-10 M4 Forecast Competition Summary
2021-08-03 Measure of Clumpiness
2021-02-05 Shell Tutorial For R User
2021-02-03 CLV小总结
2021-01-31 Theory Behond Pareto/NBD Part 2
2021-01-31 Theory Behind Pareto/NBD Part 1
2021-01-30 Note for Gamma Distribution
2021-01-30 Note for Beta Distribution
2021-01-30 Gamma-Gamma Spend Model

2020

2020-12-17 Probability Theory Study Notes
2020-10-28 为什么关注留存率

2017

2017-05-24 Notes for LP Inequality
2017-03-31 Deriving the conditional distributions of a multivariate normal distribution