Psychological Distance

Paper: “Together We Rise: How Social Movements Succeed,” Journal of Consumer Psychology, 31 (1), 112–45. Main Topic or Phenomenon This paper examines how social movements succeed in creating social change, with a specific focus on understanding the psychological processes that motivate people to transform from bystanders to “upstanders” - those who provide grassroots momentum for successful social movements.

Paper: Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior (Trope, Liberman, and Wakslak 2007) Main Topic or Phenomenon This paper addresses how psychological distance influences mental representation and subsequent consumer decision-making processes.