Attention & Perception

Paper: “The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions,” Journal of Consumer Research, 48 (6), 991–1009. Main Topic or Phenomenon This paper examines how payment frequency (the number of times consumers receive income within a given period) affects consumer spending behavior and subjective wealth perceptions.

Paper: “The Effect of Mere Touch on Perceived Ownership,” Journal of Consumer Research, 36 (3), 434–47. Main Topic or Phenomenon Addressed This paper investigates how the simple act of touching an object influences consumers’ feelings of ownership toward that object, even in the absence of legal ownership.

Paper: “The Effect of Conceptual and Perceptual Fluency on Brand Evaluation,” Journal of Marketing Research, 41 (2), 151–65. Main Topic or Phenomenon This paper examines how processing fluency affects consumer brand evaluation and attitude formation.

Paper: “Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?” Main Topic or Phenomenon This paper examines how container shape affects consumer volume perceptions and consumption behavior. The central phenomenon is that consumers systematically misjudge the volume of containers based on their elongation (height-to-width ratio), with taller containers perceived as larger even when actual volume is identical.