zeta.clv

Introduction In this post, I will summarize the common statistical methods to describe and predict customers’ purchase behavior in non-contractual settings. It fits probabilistic models to historical transaction records for computing customer-centric metrics of managerial interest.

Introduction In the previous posts, we talked about the theoretical part of Pareto/NBD model. This time, we will go over the CLV prediction in R. Customer lifetime value (CLV) is