Moral Decision making

Paper: “Doing Well versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers,” Journal of Marketing, 81 (1), 103–17. Main Topic or Phenomenon This paper addresses consumer trade-offs between competence and morality when selecting service providers.

Paper: “Revealing and Mitigating Racial Bias and Discrimination in Financial Services,” Journal of Marketing Research, 61 (4), 598–618. Main Topic or Phenomenon This paper addresses racial discrimination in financial loan services, specifically examining how Black customers experience inferior service processes and outcomes compared to White customers when seeking small business loans.

Paper: “Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals,” Journal of Consumer Research, 40 (2), 350–67. Main Topic or Phenomenon This paper addresses how political ideology influences the effectiveness of persuasive appeals for sustainable behaviors, specifically recycling.

Paper: “Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior” Main Topic or Phenomenon This paper examines how cultural power distance affects charitable giving behavior, specifically investigating why some countries and individuals are more likely to engage in prosocial behaviors like monetary donations and volunteering time compared to others.