Learning & Memory & Knowledge

Paper: “A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory,” Journal of Consumer Research, 30 (1), 138–49. Main Topic or Phenomenon The spacing effect in verbal learning and its implications for advertising repetition and consumer memory.

Paper: “The Mere Categorization Effect: How the Presence of Categories Increases Choosers’ Perceptions of Assortment Variety and Outcome Satisfaction,” Journal of Consumer Research, 35 (2), 202–15. Main Topic or Phenomenon The paper examines the mere categorization effect - how the simple presence of category labels in choice environments influences consumer satisfaction with their chosen options, regardless of whether those categories provide meaningful information about the products.

Paper: “Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English,” Journal of Consumer Research, 21 (3), 419–31. Main Topic or Phenomenon This paper examines how structural differences between ideographic (Chinese) and alphabetic (English) writing systems affect consumer memory for brand names.

Paper: “Consumer Learning: Advertising and the Ambiguity of Product Experience,” Journal of Consumer Research, 13 (2), 221–33. Main Topic or Phenomenon This paper examines how advertising influences consumer learning from product experience, specifically focusing on the role of evidence ambiguity in determining when advertising will be effective.